Should we say it has come to its senses? It seems like it is getting tired of red, which is a Ferrari signature colour. This red has symbolised power, speed, fire (not literally), and excellence. It sort of gives or gave customers an ego boost. While red is the colour stamp for the car and its brand, does it mean it is abandoning it and switching to something else? Perhaps there is a colour that the company has identified to be preferred, and maybe that speaks louder than the “OG” red colour. The answer to this curiosity or confusion is better than landing a painting job.
The new Ferrari: What is happening with its red colour?
Another thing, the price of this new Ferrari initiative is evident that this is a huge transition. More expensive than the current Ferrari, rated to be the most expensive. Then, what is so special about this new Ferrari? Having said that, it comes down to this: will it be appealing to the general Ferrari fans? There are many reasons why this might not work and why it could work.
However, what if I told you that Ferrari, being tired of red, does not necessarily want to change the colour of its brand or car, but the colour red also represents danger? Perhaps this red talks about the dangers the car brand is causing to the environment. We all know that Ferrari’s engines are not sustainable, but they release unclean gases that have contributed to global warming and climate change. But that is about to change.
Ferrari intends to launch an electric car. The price? Over half a million dollars
Here is the catch: Ferrari is switching from red to green, but not literally. Green represents its initiative to go 100% electric, producing green and clean emissions, but the car remains red. What makes Ferrari Ferrari is its noise when driven, and this has been stimulated by gases that release the noise, and in the end, it has affected the environment, and guess what? Ferrari discovered that and has decided to go 100% EV.
The engines V8 and V12 have driven enthusiasts crazy because their DNA is noise, and that growling sound they make. Today, we see how Ferrari is producing a breathtaking project that will blow everyone’s mind. The luxury brand will produce a car that will cost more than $500,000 but will run on electric batteries. This comes as many customers are getting more interested in cars with cleaner fuel resources, such as EVs.
Ferrari’s plans to execute this new venture
- The vehicle is priced at 500,000 euros ($535,000).
- Its target market is high-income-earning customers (the wealthy class).
- It will open another brand in Maranello, Italy, for the production of the Ferrari electric vehicles.
- It will be and is the most expensive Ferrari car of all time.
- It will advance its noise sounds with cleaner technological equipment to get rid of the toxic gases it used previously.
- The vehicle is planned to start running and operating, and be purchased by the end of 2025.
Ferrari is tired of red and wants to go green. A contribution to a cleaner environment. This car brand is one of the most recognised in the world, and this move not only pushes the boundaries in its proximity, but it will also influence other brands to take the same initiative. It all comes to this: we all want everything to use clean energy sources for the sake of saving the environment from becoming worse. Ferrari has been an emotional car for many customers; therefore, this time around, it will make a difference because many people prefer something eco-friendly.
