Imagine looking at a Ferrari and instead of the traditional vibrant red, you come across a bold and elegant shade of blue. Have you ever imagined seeing a Ferrari racing car in blue? Because it actually happened! For the first time in history, Ferrari has changed the color of its car for a Formula 1 Grand Prix. This choice surprised everyone, especially Ferrari fans, as the brand is known for its classic shade of red. Find out why the brand made this unexpected choice.
The story behind blue: More than just a color change
Whenever we think about the Ferrari, we automatically associate it with its legendary red color, the “Rosso Corsa”, which has a striking presence and is the brand’s strong point. The change in Ferrari’s car to blue was only adopted for the Miami Grand Prix, which took place at the beginning of May, and it has a very curious explanation behind it: to pay homage to the 70th anniversary of the brand’s presence in North America.
The choice of blue, in addition to making an allusion to the United States in this tribute, also makes reference to the city of Modena in Italy, where the flag carries the colors blue and white, the birthplace of Ferrari. This was a way for the brand to connect with its roots, as even small details, blue and white, are also present in the logo.
Showing that this was more than just a color change, Ferrari did something brilliantly innovative by celebrating its past, as a way of showing how the brand reinvents itself, without losing its essence, connecting past, present, and future.
Audience reaction and visual impact
The public’s reaction was a varied as possible. Some fans were delighted, others not so much, because they thought that the traditional red Ferrari should be untouchable and irreplaceable. On social media, many passionate comments and memes took over the trending topics related to F1.
The chosen shades of blue were Azzurro La Plata and Azzurro Dino. The first is known for being the national racing color in Argentina, but it also became quite famous with the Italian pilot Alberto Ascari. The second color chosen has already been used by many pilots, such as Clay Regazzoni, both classic colors that were already widely used in the past in F1.
The blue tones were not chosen randomly, both carry references from the 60s and 70s, when Italian pilots often wore blue overalls on the tracks. In addition to the cars, the pilots Charles Leclerc and Carlos Sainz also wore personalized uniforms and accessories, reinforcing the concept of this tribute.
More than marketing, this was a cultural and strategic choice
Ferrari’s choice to launch the car in shades of blue at the Miami Grand Prix was more than a marketing ploy; it is an innovative and cultural strategy, mainly because it was based on references from the brand itself, along with the brand’s American anniversary tribute.
Also, Ferrari dominated the media coverage of the F1 at the Miami GP, managing to transform a race into a stage to tell its story, reinforcing and expanding the narrative that Ferrari is not only a traditional brand but also good at reinventing itself.
Even though it sparked mixed reactions from the public, the media has largely praised the move. Whether this change in Ferrari cars is here to stay remains, we don’t know yet, but the brand certainly made history at the Miami Grand Prix, and this change was worth it for the repercussion, proving once again how it is still possible to surprise in the world of Formula 1.
