NBA legend, Michael Jordan’s return to the league is no longer just a rumour, with confirmation of the former player making his debut not on the court but behind the mic. Spending much time away from NBA broadcasting, it’s time to dust off his seat as he joins NBC Sports, contributing for the 2025-26 season. Jordan’s connection to NBC Sports includes the airing of the former player’s championship performances with the Bulls. Voicing as an expert, Jordan is said to bring personal stories and historical context that grounds the season’s performances even more.
Michael Jordan’s 23-year break with NBA Coverage ends
The 2025-26 NBA season awaits the broadcasting contribution of Michael Jordan through NBC Sports. Since positioned in the NBC in 2002, the channel marks this moment as historic with their NBA airing moments resurfacing and the airing of Jordan’s six championships playing for the Chicago Bulls. Expressing positive emotions towards this moment, Jordan said “I am so excited to see the NBA back on NBC … I’m excited about being a special contributor to the project.”
Being a contributor, Jordan’s voice will emit an expert analysis and the historical conversations to the game. With much knowledge on the NBA and basketball itself, Jordan’s seat in the NBC is significant and could elevate the coverage. NBA fans are ready to tune in as the NBC brings back NBA conversations with the addition of Michael Jordan, schooling us on NBA games as a storyteller.
The NBC’s updated NBA broadcast deal
After 23 years of not broadcasting for the NBA, NBC Sports is back and according to the NBA and WNBA, the coverage will take place for 11 years with a contract starting in October 2025. This lengthy agreement is one that will display great moments of the NBA and shows the great presence the NBC has in basketball along the programs they have set up.
Monday night games will be streamed by Peacock, and this allows basketball watchers to get access to the games without watching on traditional TV platforms. NBC Sports is said to show the doubleheaders on Tuesday nights, portraying a deep analysis of the top teams. The basketball coverage week gets an extension with Sundays making room for the Sunday Night Basketball will only commence in January 2026.
The NBC opens up space for former NBA stars, Jamal Crawford and Reggie Millier who be the game analysts and Carmelo Anthony’s role will be a studio analyst. This addition of the players will bring great viewership from the engaging commentary and personal input to the games. Positive about Jordan’s role in NBC Sports, the president Rick Cordella says “Michael’s legacy both on and off the court speaks for itself. We’re incredibly proud to have him join our coverage.”
Michael Jordan’s Influence as an NBA storyteller
The NBC expects a great outcome with the involvement of Michael Jordan as their NBA storyteller. With the enhancement on the commentary through historical perspectives, knowledge of the sport and his experience as a star player, Jordan’s seat in NBC Sports marks a great shift in the network. Jordan’s experience in sports storytelling, includes the 2020 documentary, “The Last Dance” which narrated his career in the NBA and the end of the road with the Bulls in 1998.
Acknowledging the influence of the legend, the NBC awaits this experience that will draw in an audience that will be entertained by insights of the NBA. The NBC excited for the move tweets, “A legendary addition to our team! We’re thrilled to welcome Michael Jordan as a special contributor to the NBA on NBC and Peacock.” Connected with the NBA, Jordan has moved from player to team owner and now an influencer.
While bringing Michael Jordan on board marks a special moment for fans who are stunned by the legendary player, the NBC strategically formed this moment to boost viewership as they come back to the NBA after 23 years. NBC Sports has a security with the storytelling aspect of the network as Jordan’s experience in the NBA and broadcasting is the whole package. With aims to enhance the NBC, the involvement of Jordan and former players and players such as Jamal Crawford, Reggie and Carmelo Anthony is the media era, the NBA will benefit from.
