A mythical carmaker has unveiled something that has the world saying goodbye to Tesla. BMW has unveiled its new ECU called the “Heart of Joy” and it has shocked the automotive world. Tesla has had a dominance on the market for the last decade. Their innovation in the EV sector established them as the global leader in EV sales. Now the world has had some time to catch up to Tesla, and what they have made has the potential to leave Tesla in the wind. The emergence of companies like BYD made a serious challenge to Tesla’s dominance. Now BMW has changed the game.
What has led BMW to this new “Heart of Joy”?
BMW was part of the electrification of the automotive sector with their BMW i department. Their cars offered the average consumer the option of the appeal of the electric vehicle coming from a reliable, German car manufacturer. The trust that BMW has garnered over the years has no doubt made the transition into the EV sector. Last year the BMW Group delivered a total of 426,594 fully-electric vehicles.
That’s a 13% rise from the previous year, so they have the infrastructure and engineering capability to bring the advantages of the EV sector into their new Electric Neue Klasse Models. They are set for release later in 2025, and recently the iconic Bavarian automotive giant held an event to unveil their latest innovation that we can expect in their new cars. While their compatriots have their own innovation taking place, this event was different.
The event featured a concept four door electric sedan that had the newest rendition of the collective minds at BMW. What has always made BMW’s so special was the way they felt to drive. A factor that has always been a challenge for the EV. However, BMW have developed a new ECU that delivers the performance they have been known for while keeping the electric dream alive.
What exactly is the new “Heart of Joy” that has shocked the world?
The new innovation that has the world shocked in more ways than one is called the “Heart of Joy”. An ambitious title to attach to a piece of software. However, one must admit that they have been working on the new tech for some time now. The first mass-produced BMW electric vehicle was the BMW i3 and it changed the way we viewed the EV.
Admittingly they have fallen behind Tesla and others in the EV market. Their new “Heart of Joy” can change all that. It’s basically a new ECU that controls every aspect of the car. From drivetrain, braking, and energy recuperation, the new ecu manages everything simultaneously and at a better rate than ever before. The result is a EV that feels like a BMW to drive.
Three other equally advanced ECUs, each dedicated to a specific aspect of the driving experience, control other more simple operations in the car. So the car has a “heart” of ECU’s controlling everything about it. The large, iPad-style screen in the car gives the driver access to a range of information on what’s happening in the car. The experience is an intense one, just the way a BMW is supposed to be.
How long will it be before we see the “Heart of Joy” in our BMW’s?
The world is fast approaching a future where the traditional engine is a thing of the past. The recent PR problems that Tesla have experienced have put some of the buying public off the EV. However, BMW have reignited the imagination of the world’s car lovers with the “Heart of Joy”. The innovation in the transport sector is truly amazing at the moment. And BMW has the potential with this new ECU to dominate the EV sector and leave the likes of Tesla and BYD behind. Can the legendary German giant bring the new tech into their cars?
