PayPal has been getting attention lately with some bold moves in the pipeline and a new feature being introduced which marks an entirely new chapter for the payments giant. PayPal has chosen to think out of the box and try something other than its conventional transaction-based service.
PayPal’s newest feature was introduced in April 2025 and is not just another product update but a way to signify PayPal’s entry into the world of advertising. By promising better returns for advertisers, PayPal is doing what no other platform can and that is offering advertisers real consumer transaction data. Advertisers will surely start making cash because of what PayPal has to offer.
PayPal’s promise to advertisers
PayPal is ensuring advertisers that they will make more money because the platform is offering better data which will lead to better targeting and inevitably better results. According to Bhavika Rathore from EcoPortal, PayPal is offering precision advertising. PayPal is giving advertisers the chance to harness actual purchase signals and full access to data that shows exactly when, where, and how consumers shop across various retailers.
According to SVP and General Manager of PayPal Ads, Mark Grether, PayPal’s model has taken an entirely different approach as opposed to traditional ad platforms in that PayPal advertisers will rely on predetermined data that offers:
- Reduced reliance on third-party cookies.
- Higher ROI and ad spend as ads reach users with verified purchasing interest.
- Cross-retailer and cross-category insights which reveals smarter media buys.
Publicis Media is the first agency to partner up with PayPal to offer brands streamlined access to PayPal’s advertising tools and support scalable campaigning initiatives. PayPal is hoping that advertisers won’t rely on existing media strategies when the payment platform is giving advertisers the chance to plug into a better data layer. It is important to understand how PayPal is making this possible.
Understanding Offsite Ads as the game changer
After announcing that they will be boosting payments, PayPal also made it official on April 29, 2025, that Offsite Ads will allow PayPal to showcase video ads across third-party websites whilst drawing from is massive pool of transaction data.
Thus far, PayPal’s advertising capabilities were restricted to internal platforms. However, with Offsite Ads the gates towards wider web are now opened and advertisers have the chance to connect with consumers based on their actual purchasing behavior. PayPal takes guesswork completely out of the equation for advertisers.
PayPal is offering advertisers the chance to gain insight into real cross-merchant transactions whilst stepping away from over reliance on browsing history and third-party cookies. Advertisers will know what consumers actually buy and when they buy it.
PayPal changing the revenue stream game for advertisers
PayPal’s official statement reveals that brands will be able to reach audiences due to the first-party data that portrays real shopping intent. The brand is giving advertisers the chance to access interested buyers easily.
Following its official announcement of new yield for PayPal investors, PayPal is focusing on this novel strategic growth plan. It is no secret that PayPal faces much competition when it comes to digital payments and as such PayPal is proving that it can set itself apart from competitors. With monetizing data being a possibility for PayPal, the digital payment company has established itself as a contender in the commerce media space.
PayPal is also giving advertisers the chance to earn more by focusing on campaigns that are smarter when targeting the desired audience. With Offsite Ads, brands stand the chance of gaining in terms of revenue, customer acquisition and performance efficiency. PayPal is offering profitable gain for advertisers who understand the power of Offsite Ads.
